DOC NO. MOC-BSM-001 // REV 1.1 // ISSUED 2026
Brand Identity & Logo Usage Guide
01
Logo System
02
Clearspace
03
Typography
04
Color
05
Usage
06
AI Content
PRIMARY MARKS // LINEAR & BOX LOCKUP
LINEAR MARK // BLACK INK // WHITE FIELD
LINEAR MARK // WHITE INK // BLACK FIELD
BOX LOCKUP // BLACK INK // WHITE FIELD
BOX LOCKUP // WHITE INK // BLACK FIELD
1E // RESTRICTED, REQUIRES APPROVAL
Approved only for icon, favicon, or background // textural use // never as a standalone brand mark, and never without approval. The wordmark is not an approved standalone asset and is not shown isolated in this guide.
STANDARD MARK // 2X THE STROKE WIDTH OF THE LETTERFORMS
Clearspace must be maintained at 2X the stroke width of the primary letterforms. No graphic element, text, or edge of frame may intrude within this boundary.
BOX LOGO // CLEARSPACE BEGINS AT THE EDGE OF THE BOX
The box is the boundary of the mark, not a background to crop or trim. Clearspace begins at the edge of the box and must extend a minimum of 2X the mark's stroke width outward on all sides // the box artwork itself is never extended, cloned, or cropped to manufacture additional space.
MINIMUM SIZE // RECOMMENDED STARTING POINT, CONFIRM AGAINST PRINT PROOFING
LINEAR MARK
24PX // 0.5IN
Minimum width for digital and print reproduction. Below this size the curve device loses definition.
BOX LOGO
32PX // 0.75IN
Minimum width for digital and print reproduction. The box lockup carries more detail than the linear mark and needs more room to stay legible.
Black // 900
PROXIMA NOVA // WEIGHT 900
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Bold // 700
PROXIMA NOVA // WEIGHT 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Regular // 400
PROXIMA NOVA // WEIGHT 400
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
RESTRICTIONS
Use Black, Bold, and Regular only. Do not substitute condensed, expanded, italic, outline, or otherwise stylized versions of Proxima Nova in brand-facing typography. Proxima Nova is licensed for use by MOC creatives only // on a machine without that license, fall back to Helvetica Neue, then Arial, never a substitute typeface from a different family.
EXTERNAL // NON-LICENSED USE
For partners, vendors, or any external party without a Proxima Nova license, the approved substitute is Montserrat (Google Fonts, free and open license, Black through Regular weights available). Use Montserrat only where Proxima Nova genuinely cannot be licensed or embedded + it is never a stylistic option for MOC's own internal or creative-team work, and no typeface outside this system (Proxima Nova, its system fallbacks, or Montserrat for external use) is approved without design team sign-off.
MONTSERRAT // LETTER SPACING
Montserrat is wider than Proxima Nova, and at this guide's Proxima Nova header tracking (-0.05em) its Black weight letters touch. When setting type in Montserrat, track headlines at -0.01em and caps labels at 0.10em // body copy stays at 0. Proxima Nova settings in this guide are unchanged.
PRIMARY // BLACK
#000000
100% K // HEX #000000 // CMYK 0, 0, 0, 100 // RGB 0, 0, 0
PRIMARY // WHITE
#FFFFFF
0% K // HEX #FFFFFF // CMYK 0, 0, 0, 0 // RGB 255, 255, 255
CORRECT // PROPER LOCKUP, CLEARSPACE RESPECTED
LINEAR MARK
BOX LOGO
INCORRECT
DO NOT STRETCH OR DISTORT PROPORTIONS
INCORRECT
DO NOT ROTATE OR TILT THE MARK
INCORRECT
DO NOT PLACE ON INSUFFICIENT CONTRAST
INCORRECT
EST. 2026
DO NOT ADD COPY TO THE LOGO
INCORRECT
DO NOT PLACE ELEMENTS IN THE CLEARSPACE
INCORRECT
DO NOT PLACE ON PHOTOGRAPHY, TEXTURE, OR PATTERNED BACKGROUNDS
BOX LOGO // ADDITIONAL RESTRICTIONS
INCORRECT
DO NOT CROP, TRIM, OR ALTER THE BOX'S ASPECT RATIO
PROHIBITED MODIFICATIONS
Do not recolor the mark or apply multiple colors. Reproduce in solid black or solid white only.
Do not place the mark on any background color other than solid black or solid white + no brand colors, tints, or third-party colors as a backing field.
Do not place the mark over photography, imagery, or textured // patterned surfaces + the field behind the mark must stay solid.
Do not apply stylized filters + no drop shadows, glows, strokes, outlines, or other effects.
Do not add copy to the logo itself + no taglines, descriptors, or characters appended to the mark.
Do not place text or visual elements within the clearspace boundary, for either the mark or the box logo.
Do not crop, trim, extend, or alter the aspect ratio of the box logo + it is always reproduced as a complete, unaltered square.
Do not extract or isolate elements from within the box logo (e.g. the wave field) for use as a separate icon or background asset + see the curve-device restriction in Section 01.
AI tools may assist internal workflows, but they do not touch the identity system itself. The rules below are the visual-identity requirements only + for the full review process and governance, see the companion MOC AI Content Policy (MOC-AIP-001).
VISUAL-IDENTITY REQUIREMENTS
Never let AI generate, regenerate, redraw, or otherwise reimagine the logo. Use only the official files defined in Section 01.
AI-generated imagery, backgrounds, or textures used alongside the mark must stay within the binary palette defined in Section 04 + no exceptions for AI output.
Never bake AI-generated or hallucinated text into a final asset. Set all type manually, per Section 03.
AI-assisted layouts and applications follow the same clearspace, minimum-size, and incorrect-usage rules as any other application + see Sections 02 and 05.